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Meet Internet Honey Co.

Our Process

Internet Honey Co. was created in 2006 to develop marketing technologies for Destinations, Attractions, Resorts and Hotels in the Southwest by professionals with over 15 years of experience. Our talented team has the most relevant experience for successful tourism marketing. This website will scan the breadth of what we can do. After reading it we feel confident you’ll want to talk to us about what our focused, nimble team can do for you.

Our Name

Internet Honey got its name from our appreciation for natural order and design. Bee colonies are truly remarkable; Bees cover vast distances to bring resources back to their hives. They nurture those resources to produce honey. And they build hives to store the fruit of their labor. Humans have admired the bees’ design for centuries. So, we chose a creative name that reflects our fun, charismatic and hard working personality.

Tourism Concentration

Our devotion to tourism is unmatched. One of our Principals serves on the Travel Resources Committee for the State of Colorado. We log hundreds of hours each year traveling to experience and understand the products we’re marketing. We give dozens of speeches each year on tourism marketing. We have extensive relationships with travel websites and portals. Tourism marketing is our only focus, and we excel at it.

Working With Honey

Internet Honey helps you market using technologies and intelligence. In order for the technologies to work, we have to intelligently organize the marketing process. 

  1. It begins with an interview to understand your brand, marketing objectives and culture
  2. Then we collaborate on the best methods to achieve that
  3. Then we implement the necessary Honeycomb integrations
  4. Lastly, we monitor performance and adjust/coach where necessary

Our Approach

We outline the customer life cycle into three phases. Then we analyze the marketing functions underneath each. Those marketing functions are connected to features and tools in Honeycomb. 

  1. Reach - your advertising and PR get the message to the target audience
  2. Engagement and Conversion - you identify Leads and communicate with them, inspire them to convert or stay connected
  3. Retention - you cross sell, upsell, resell your database

Honeycomb supports the underlying marketing functions for each phase. So our interview process tries to identify who on your team will be doing what. We attempt to train your team or schedule our team on each function.

The Process

Our experience has developed this method marketing optimization. Regardless of what you call it, you must follow it to get results. We will inject this discipline into your marketing.

  1. Think - develop the plan and expected measurable outcomes
  2. Execute - perform the discrete marketing tasks
  3. Measure - quantify what work or didn't

The Technologies

Honeycomb is a collective term that refers to several best-of-breed technologies; Google Analytics, Salesforce CRM, Exact Target and Joomla (or Drupal CMS). We integrated and extended these to provide marketers a comprehensive solution. We've also integrated with many others; lodging, accounting. When possible we prefer to leverage rather than build.