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Welcome To The Travel Waggle Blog

Our blog covers Marketing Technologies for the Travel & Tourism industry. We share our findings on how marketing technologies optimize tourism marketing. It covers destination marketing news, new features released in Honeycomb and things we find valuable. It's not the only blog you should follow on tourism marketing, but it may be the most valuable.

 

RoomKey.com Is The Trend. Go Direct.

Sun, 01/29/2012 - 08:35 — R. A. Burrell

Several hotel suppliers, large chains, banded together and created www.RoomKey.com. The room inventory will include Choice Hotels International (NYSE: CHH), Hilton Worldwide, Hyatt Hotels Corporation (NYSE: H), InterContinental Hotels Group (NYSE: IHG), Marriott International, Inc. (NYSE: MAR) and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation (NYSE: WYN).  It will compete directly with the OTAs to provide room and price inventory search results. 

Social CRM In Tourism Marketing

Fri, 12/09/2011 - 17:53 — R. A. Burrell

Social Media offers tourism marketing a chance to build a relationship. To have a direct relationship with travelers and get to know them. Having a conversation with travelers is a wonderful opportunity to build a relationship. But few marketers have fully leveraged that opportunity. After all, what do you know about Facebook Profiles?

Travel Oregon Press Release goes live

Tue, 11/29/2011 - 10:00 — R. A. Burrell

Travel Oregon Retains Internet Honey Co. and its Honeycomb Software Solution for Performance Measurement and CRM

Google's 5 Stages of Travel

Sat, 11/26/2011 - 21:27 — R. A. Burrell

"More than 87% of travelers expect to take the same or more number of personal or business trips in 2011 versus years past. This outlook is positive, and with the rise of mobile, social and video behaviors, we are now seeing seeing travelers move through five key stages of travel."

Leisure Marketing Performance Reporting For DMOs

Wed, 11/23/2011 - 06:57 — R. A. Burrell

DMAI started the Performance Reporting Initiative to help Destination Marketing Organizations (DMOs and CVBs) standardize how they report performance. Even after getting those reports the Leisure Marketing reporting needs help. The organization below provides specific direction on how to use Honeycomb to report on Leisure Marketing. 

Using Data to Create Value

Sun, 11/20/2011 - 08:06 — R. A. Burrell

LinkedIn has created a great data model, creating much value. This article reveals Hoffman's views on value creation. Think about how you can use data in tourism to create value. Although he thinks about size, your partnerships with DMOs media vendors can create size. What else can you do to create that size?

State Tourism Office Best Practices

Sat, 11/19/2011 - 06:56 — R. A. Burrell
The current economic conditions (2011) challenge State Tourism Offices (STOs) with diminished resources and demanding travelers. Accountability for STOs has become chillingly caustic for staff. This document offers direction on how Honeycomb can be used by a State’s Tourism Office to meet these challenges. It is intended for Tourism Office Directors or Secretaries, Tourism Department staff and elected officials responsible for Tourism oversight. While the individual needs of each state are admittedly unique, the Best Practices offered herein provide guidance on the common responsibilities.

Marketing Manager Position Open

Fri, 11/11/2011 - 11:26 — R. A. Burrell

We have a Marketing Manager position open. If you're passionate about the Travel & Tourism industry and want to be a thought leader, sign up:

http://www.honey.travel/tourism-marketing-careers

Social Media Content Creation

Thu, 11/10/2011 - 09:00 — R. A. Burrell

This document provides guidance on creating social media content and creating communities:

Download Social Media Content Creation

Website Conversion Rates Go Live

Tue, 11/08/2011 - 09:06 — R. A. Burrell

Calculating real Website Conversion Rates is one of the most important aspects of measuring your tourism marketing performance. The Website Conversion Rate is calculated as the number of pageviews divided into the conversions from that page. Here's what you can do with a Website Conversion Rate:

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