Website Conversion Rates Go Live

Calculating real Website Conversion Rates is one of the most important aspects of measuring your tourism marketing performance. The Website Conversion Rate is calculated as the number of pageviews divided into the conversions from that page. Here's what you can do with a Website Conversion Rate:

• Optimize Your Conversion Rate - change landing pages and content and see how conversions change
• Identify Problems - catch conversions falling off immediately and fix it

Honeycomb automatically calculates your Website Conversion Rate. Beyond that it can make a pretty picture that show the Website Conversion Rate over time. And that's really useful, even critical, to seeing trends. It can calculate the Conversion Rate for any webpage and any Behavior. In fact, it can calculate a Conversion Rate for any data in Honeycomb. The opportunities are far reaching. So, take it one step at a time. Pick the most important form on your website. Start measuring the Conversion Rate. Then manipulate individual variables like the Landing Page or Messaging. Over time you'll have the feedback in Honeycomb to determine what's working and what isn't.