DMOs & CVBs

We know DMOs. Our client relationships span years of collaboration. Do you struggle to do more with fewer resources? Do you have a demanding board? We can help elevate your staff with training and tools to maximize their contributions. Our engagements go far beyond marketing the destination for you. We build winning teams that optimize the performance of your budget. Here's how we can help you meet the unique demands of DMO marketing.

Marketing Campaigns

Getting your product in front of your target audience may be the most important thing you do. So, leveraging your media budget is critical to your success. We can help find the most efficient way to reach them at the right time with the appropriate message. As you work through the marketing phases of reach, conversion, retention use our experience and tools to optimize the campaigns. We've been buying media for leisure and groups and meeting planners. We know what message works on what website.

We have the most powerful tool to maximize campaign performance, the Honey Performance Index. It tracks responses to campaigns. And it measures what people have done in a campaign in a single number. Reservations, revenue, sign-ups, visitor guides, emails and more tracked back to a campaign. When you leverage our DMO marketing experience and use the Honey Performance Index, you're using the most advanced marketing techniques in the industry.

Boards and Stakeholders

Reporting to your Board is a stressful time. We can help. By reporting to you each quarter in a consistent format your reporting is ready to go. Just re-format and go. You'll probably want to pull out some of the detail, but the important pieces will be there. As internet marketing got more complicated, so did the reporting. We schedule performance reviews a couple days before the Board meetings. You walk in prepared. Sometimes we go with you. Whether your stakeholders are members or local businesses, they want to know what you're doing for them. They want to know how they're message is performing on your website, email and all your products. We can share some simple and not as simple options for reporting to stakeholders.

Lead Management

DMO marketing all started with a Visitor Guide. It was about the only marketing product back in the day. Now there are dozens of products to lure visitors to your destination. We can help build that product and automate the delivery to visitors to nurture these Leads. Interest-based marketing options make Lead nurturing more complicated. But, what a great opportunity to deliver a relevant message to a passionate audience. You should be talking directly to pet friendly travel, deal hunters, LGBT, SMERF and international. Let us map your marketing to organize the flow of messages to interests. What does that look like? Contact us and we'll show you a Marketing Map so you can see the importance of organizing your marketing flow.

Revenue Recognition

With the incredible pressure on budgets we have been busy identifying additional revenue streams. Display advertising is just one of the ways we can help you generate revenue. But, it's not something to be discussed here. You'll need to contact us to talk about your options. This is one of our favorite subjects. Any time we can justify more media budget, it's a win.

Next Steps

Hopefully you can see that we understand DMOs and how to respond to their unique challenges. The best way to find out if we're a fit is to start with a phone call. Tell us what you're trying to achieve and we'll show you how we can help. If you want to harness more sophisticated marketing technology schedule a live demo.