Industry Expertise
Our principals have served clients in many industries. A few concentrations stand out. Successful Internet marketing requires a deep understanding of the client's business, their marketing plan, and the nuances of the industry online.
Travel & Tourism
Our principals have worked with some recognizable names including American Airlines AAdvantage, Hotels.com, Ritz Carlton Club, and Vail Resorts.
We understand what the primary audiences want and how to reach them. This means we are quick and accurate in determining how to market your business on the Internet. It also allows us to focus on what makes your business unique during our time with you and not on what makes Travel & Tourism unique.
Audiences
The larger audiences, such as Consumer and Meeting Planners, have very different needs and can be found in different ways. Although they often behave similarly, doing research in search engines, they have different needs. They want different content, and they want it in a different format. We have built successful campaigns for both.
Destination Marketing Organizations
We have marketed destinations in Colorado, Oklahoma, and Texas on the Internet. These clients are often member-based and have unique needs. The political environment can be exciting and we're familiar with how to best handle the reporting.
Activities & Attractions
We represent many activities and attractions in the southwest. They're an important part of what we do. Our relationships have spanned many years which is a testament to our success.
Catalogs & Ecommerce
Our Principals started marketing Ecommerce websites in 1996. R. A. Burrell co-authored a patent for an Ecommerce process in 1998. He has made several public appearances on Ecommerce and was featured in the Journal of Accountancy. We have experience with some of the largest catalogs including JCPenney and PaperDirect. The specific knowledge of working with these businesses to develop and implement successful Internet marketing plans make us unique. And our institutional financing through our partner Wells Fargo allows us to promote your business on a large scale.
Professional Services
Our principals have worked with well-known names like Lehman Brothers and Grubb & Ellis. But, we also deal with very small clients with niche markets. Just like us.
Regardless of your size or number of employees, you'll feel like a big client. Start a relationship with us now to understand what it will feel like to work with Internet Honey.