The First Step To Success
Our process for developing Internet marketing strategies has been refined over years of execution.
It develops unique insights to coordinate search engines, email, banner ads, links, affiliates, and new media.
Having a balanced approach to Internet marketing is far more effective than just focusing on one medium like SEO, or Banner Ads.
Research
We have sophisticated tools to determine what is happening on the internet. We’ll find what your competition is doing, and where you are now. Keywords are an important part of search engine marketing and we’ll find the right ones.
Client Interviews
Tell us what Internet marketing you’ve done so far and what resulted. We also want to hear what you are doing for offiline marketing and hear about your marketing plan. Tell us your budget, who your target audiences are, and what you want them to do.
Plan Creation
Discrete campaigns are created using our experience and all the information gathered to date. Each campaign has a target audience, medium, goal, budget, and concept. They’re organized into executable components and monthly budgets.
Launch
The campaigns are efficiently implemented. Traffic starts to ramp up, emails are sent, links are live, banners are placed. Performance tracking is included in the campaigns so we can measure it later.
Measure
On a monthly, weekly, or daily basis your marketing manager will review the performance of the campaigns using several feedback tools. We adjust the campaigns and website as necessary to improve performance. Our interaction with you will allow you to see what we see and provide direction.
Moving Forward
After the initial work has begun, we focus on optimizing the Internet marketing campaigns. Normally, the review process is done at short intervals, days or weeks. Then we can extend the interval and set up standing meetings with you to review performance. Work with a group who will always moves you forward. We want to be that group.
