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Database Marketing & CRM

Marketing runs on data. And it takes experience to turn that data into knowledge that you can use to optimize your marketing. The core of your marketing data is your People. And so the core of your marketing data is your Customer Relationship Management or CRM. Honeycomb is built on CRM. 

CRM

Customer Relationship Management ("CRM") came of age at the turn of the century. Fully leveraging all that it can do for a business came much later. For some, it's still a pipe dream. For us, CRM is the core technology for marketing your brand efficiently and effectively. CRM is what we use to create personal relationships between your brand and your target audience. CRM is how we handle the 90% of website traffic that didn't convert.   

We use Salesforce for our CRM solution, and we have extensive customization for Tourism Marketing. After years of experience utilizing it for DMOs, Attractions and Hospitality clinets, we've been challenged to integrate it with dozens of solutions. We've optimized it to the point it hums. It's got fantastic up-time, flexibility, an easy-to-use interface and it's supported by the best CRM solution in the industry. We've tried other solutions, and Salesforce is the industry leader. Coupled with our Best Practices,  you'll see why we are the thought leaders in Tourism Marketing.

Capturing and nurturing leads may be the largest impact we have on your business. The marketing automation in our CRM makes marketing more efficient and more accurate. Our system processes thousands of leads each week. We use Salesforce for its reliability, flexibility and stability. If your team so chooses, they’ll be trained to use the CRM and Email Delivery to impact reservations and convert Leads.
 
Features:
  • Marketing Automation
  • Website Integration
  • Ecommerce Transactions
  • Transactional Email Delivery
  • Contact Database
  • Leads Database
  • Browse-based Interface
  • Marketing Automation Planning
  • Installation and Configuration
  • Training and Support
  • Easy Website and e-Commerce Integration
  • Reservations Integration
  • Print Fulfillment Integration

 

Cloudsourcing

Honeycomb is the marvel of modern technology. It lives in the Cloud. So, all you need is a browser and an internet connection and you're ready. There's no investment in hardware or software. After careful due diligence and a solid track record of reliability we chose to build Honeycomb on Salesforce's CRM. It's the most advanced CRM platform with the most secure and reliable hosting. We have used other CRM solutions. Salesforce provides us the leisure of not worrying about service interruption, loss of data, server up-time. It's the best of breed. But using CRM without Honeycomb is like using wings without a plane. Crazy.

 
Honey provides full needs assessment, design, integration, training and support. Our professionals are qualified and trained in CRM. So, we can get you to be self-sufficient. We can handle it all for you. And we can serve everywhere in between.