Marketing Measurement

Nothing tracks performance like Honeycomb. Nothing. To really measure performance you have to match your marketing efforts to the results. And not just reservations. You have to measure these behaviors:

Only Honeycomb matches your marketing efforts to your marketing results. It can capture every behavior and match it to these marketing efforts:

We measure this in a Behavior Index. And when matched to the Marketing Campaign it provides closed loop marketing. Each person in Honeycomb will have the Campaign(s) that brought them in and what they did. So, it provides the most comprehensive feedback on what your marketing budget is doing for you. No other solution provides this unique performance measurement. Once you see the true effectiveness of your marketing efforts, you'll make much better decisions with empirical evidence. 

Behavior Marketing

Measuring Behavior

The great thing about communicating in person is that you can gauge their reaction and see their behavior. Honeycomb measures the behavior you can't see. Once you start seeing the Behavior, you can really move your marketing to the next level. Optimization. Because Honeycomb allows you to see how the audience behaves in response to a campaign. And because Honeycomb gives you discrete control of marketing efforts you can adopt a culture of testing your marketing efforts. That's how you optimize. Execute a small campaign. Test one variable. Optimize for that variable. Test another variable. Repeat. Over time you'll be maximizing your efforts and your marketing budget. Of course Honeycomb captures traditional data like demographics and dollars. But, it's the comprehensive scope of measuring behavior that's unique.

Actionable Feedback

"Actionable Feedback" refers to the reports used to optimize Internet marketing campaigns. Information that doesn't allow us to optimize our efforts is useless. The standard web server log report typically does not provide all the information we need - they do, however, cure insomnia quite effectively. We use real-time analytics as actionable feedback to determine whether we should change the website marketing efforts, the website content, or both.

Honey Performance Index

We have pioneered measurement for the Tourism industry. All of our clients are challenged with measuring the performance of their marketing. And for years we've been mining the data. When the mass of data we have on tourism marketing reached a critical point, we had a breakthrough. A model presented itself that allowed us to measure any campaign, marketing effort for any client. Shortly thereafter a group from Harvard derived a model very similar to ours. And that gave us some comfort that we were on to something. 

Here's the Honey Performance Index:

Only the Honeycomb Marketing Solution uses this formula. And only Honeycomb Marketing Solution allows you to measure your marketing across all media, campaigns and industries.