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Tourism Marketing Software
We named Honeycomb to honor nature's elegant design in a Beehive. The hexagons provide the strongest, most efficient use of space. Bees build a cell, optimize its production and move on to build another. Your marketing should do the same. Our customers use Honeycomb to build campaigns, optimize them and move on to the next opportunity.
What Is A Tourism Marketing Solution?
For DMOs, it's where you inspire people to put you on their bucket list. It's where you see if they came. It's what you use to execute your strategy for economic development. For Resorts, it's where you capture travelers and bring them to your property. It's where you take the Reservation. And it's what you use to bring them back. For Attractions, it's what you use to optimize your marketing efforts for every stage of the customer life cycle. It's how you get butts in boats, and everything else to your gate.
What Does Honeycomb Do?
All your Marketing functions operate in Honeycomb.
What Data Is Stored In Honeycomb?
Hopefully everything. In short, its your:
People - Who they are and what they do
Ads & Media - Your Media Placements and their results
Reservations - Conversion data captured directly or via third-party systems
Group Sales - Opportunities, Proposals and Contracts
Market Intelligence - Data about your Targets
Performance
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Customer Life Cycle
Do you convert 100% of your target audience? Of course not. But, what you do with the ones that don't convert will have the biggest impact of your performance. Honeycomb handles your Advertising and Media, your Leads and your Customers. From the first impression through the customer for life, Honeycomb markets throughout the Customer Life Cycle. And it's this broad scope that will give your the biggest impact on your marketing.
Integrate With Everything
Your Tourism Marketing Solution should integrate with everything. In this Marketing Map below you can see Ads & Media that send traffic. In blue you can see the various properties you have including your website, VisitUs.com and social network sites. Perhaps you don't have this many, but the idea is that anything on the web can connect to Honeycomb. The boxes in gray are the components in Honeycomb that are capturing that data and process it. Confirmation emails to customers, Leads alerts to sales staff, customer support and promotions can all be handled in Honeycomb.
One very important distinction are the Unconverted. Many systems capture conversions after the sale. But that's only a fraction of your target market. What about the people who came to your website or Facebook page and don't buy? Talk to us about how Honeycomb increases your Conversion Rate.
